white models

white people are often used for models in chinese advertising. of course, there is the regular clothes modelling, which is done by young men and women. where the modeling becomes interesting is when we move away from clothing and look at other sorts of advertising.

one of my favorites is on the site of a new apartment complex that is going up. victor city, or vc. successful living for successful people. one picture shows a handsome chinese man drinking scotch, the other an attractive white woman wearing pearls and long gloves. successful living indeed.

the only roles for white men outside of modeling clothes, are those that call for a "distinguished gentleman." a new hotel that is being built has a billboard with an old white guy reading the newspaper in a beautiful room that has been illustrated around him.

for white women, any bath fixture being advertised uses a naked white woman. she might be in a bathtub, holding a shower head, or behind opaque glass. main thing is, she has to be naked. it's interesting where the white faces are used. very interesting.